An Innovative All-inclusive White-label CRM for Brokers

Building a comprehensive CRM for finance brokers requires not only profound technical expertise backed up by financial industry knowledge but also a well-thought-out step-by-step implementation strategy. As the solution is marketed toward brokers, it should have to be able to resolve specific challenges modern brokers face, like compliance management, client assessment, fraud prevention, and trading solutions integration.While every online broker is different, the solution created for our client is fully customizable to meet customers’ business needs to the fullest. Hence, the end-users are able to incorporate an array of powerful tools into the workflow, which otherwise won’t be available within a CRM for brokers.

To meet all of the technical and business challenges of the project and deliver a fully-functional, scalable, and fail-safe solution, Light IT Global’s team has utilized an API-first approach. It not only reduced the time required to deliver a CRM for brokers but allowed us to work on and add new services without having to re-architect the system. Having multifunctionality at its core, a white-label CRM for brokers required a myriad of features to be developed and then incorporated into the final product. The most important of them include the following:

As a result of cooperation with Light IT Global, our client has received a white-label CRM for brokers. The software combines a simple, intuitive interface and robust functionality. Each professional that chooses to use the CRM for finance brokers is able to resolve several crucial issues typical for working with traders. The system can be customized in a matter of a few clicks. Each member of the staff gets access to a feature-packed dashboard that provides a deep overview of key metrics like net deposits, the number of first-time deposits, a list of assigned clients, withdrawals, the list of tasks, etc. Aside from a dashboard for a broker, the software provides the ability to create personal accounts for traders where they can manage their finances, edit personal information, access up-to-date market data, and more.The CRM for brokers is not only fully compliant but helps to perform specific checks on traders to deny access to the platforms for users that do not meet specific requirements.

After the platform was introduced, it gave our client ample opportunities for monetization (subscription, freemium, etc.). Being both easy to use and functional, the solution quickly made a name for itself. The sleek UI/UX combined with robust functionality attracted the biggest market players in the trading field. Currently, the CRM for finance brokers is utilized by AvaTrade — one of the most popular online brokers in the world.The finance and banking market players required a CRM that would simplify the workflow, support processes of all back office departments, and increase operational efficiency for modern brokers. And the most vivid proof of that is our client’s commercial success. During the first year, the company started processing more than USD 0.5B annually through the CRM for brokers and surpassed USD 1M in annual recurring revenue. And even though the solution has been on the market for 5+ years, the combination of useful functionality and sleek interface allows the CRM for finance brokers to remain competitive and attract new users despite the growing number of similar software from rivals.