MemeMachine

With the help of our Big Data processing implementations, this platform takes the results of thousands of effective ad campaigns, analyzes them, and provides its users with the most effective conditions for smart ad targeting. Best advertising practices of global brands and small companies are put together and presented as valid recommendations on targeting (age, gender, etc.), prime time, location, and many other parameters. The combination of an enormous database multiple API integrations, convenient ad campaign builder, CRM, and a lot more mate this system unique and effective for all businesses.

The system provides two benefits for our client: it helps to save money on vital resources while increasing company’s revenue at the same time. First, the platform automates and optimizes internal processes. Thus, our client no longer needs a big analytical and management team to analyze data and consult their clients on every new ad campaign. Second, the platform has a unique recommendation feature that gives its users valuable insights on multiple advertising aspects (ad type, prime time, etc.). The effectiveness of the service for businesses helps our partner to constantly increase the number of loyal clients, and be the strongest company on the market.

Prior to actual development, we consulted our clients on Big Data gathering and processing. To maximize the effectiveness of recommendations and the profitability of results, the analytical team had to analyze the enormous amounts of data. In order to optimize this process, we created data scraping software and ensured smooth data sharding (no single server could handle all the collected data). Besides, we made several prototypes using Python, PHP, and Node.js to see which technology is the most efficient for platform development and its maintenance after launch. Our team provided full-cycle services, from the concept assessment and prototype building to development, testing, and launching the product on the market.