Gaming Engage

We developed a custom and convenient CRM system that manages all users of our client’s lottery services and is directly connected to the payment functionality. The system has a two-stage optimized user validation functionality, advanced audio recording and storing, custom modules for daily PDF report generation, and more. Big data, data processing, and business intelligence solutions ensure smooth platform functioning and convenient reporting on users, orders, transactions, sales, etc.

This CRM platform is beneficial for business because it is basically an accounting system that checks the payment ability of new users and tracks the subscription validity of active users. This business tool shows all information on active and expired subscriptions, sales, and other data that helps to optimize a business strategy, control the efficiency of each sales manager, and have full information on company revenue. CRM functionality is tightly connected with the custom payment platform that additionally validates new users and activates new accounts.

The system has a two-stage checking functionality that first automatically checks whether each new user indicated all needed information and only then provides a deeper verification of their payment history and present ability to pay. While working on the project, we provided active consulting services, and we are proud to say that the client agreed with every our suggestion, which allowed us to make the system most optimized and efficient. One of the project tasks was to provide the migration of data on more than 100 000 users from the old lottery service to the new one within two days. Even though the back-end side was dramatically redesigned, users experienced this “migration” as a mild service update.