Many people underestimate the value and importance of good design. When it comes to psychology, people need only from 4 to 6 seconds to decide whether they like your website or not. Of course, if you sell something unique and you are the only one who sells it, the customer has no other choice, but to use your services. However, if your business competitor offers the same products, but has a better website, there are 98 chances out of 100 that you won’t be the first choice of a customer.

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Why UI/UX Design is Important

Having a good web design is important for business. It doesn’t matter how long your product is on the market, you won’t succeed without a good UI/UX design. The promoting activity has moved online a long time ago and web as well as mobile applications represent a company itself. 

A visual compound helps people to determine whether they want to deal with a certain website owners or look for another one. Visually pleasing and effective UX design performs different functions like:

  • Gaining users’ trust;
  • Showing company’s range of products;
  • Targeting a direct customer;
  • Securing brand identity;
  • Serving as navigation;
  • Making access to your products fast and easy;
  •  Increasing brand loyalty.

Putting Knowledge into Profit

Usually, 79% of people scan the webpage before beginning to go deeper into the content. The reason why they start with scanning lies in the willing to see if the website is pleasing in general, and only when they like it, they start to look through the content.

So, how to make UI and UX design work for you?

- Easy Navigation Leads to Success

As soon as users see that the website is easy to navigate, the chances of them staying increase immediately. Thus, the person browsing your website is more likely to become your client.

- Brand Identity is King

The corporate identity should always be present on the website and be unique. Unless it is your goal to be mistaken with some brand already known worldwide, your web or mobile application should have a unique catchy design that helps to distinguish it from other companies.

- User-friendly is Business-friendly

In addition to easy navigation, the corporate website must be user-friendly and even interactive. If users don’t like what they see within first few seconds, they are very likely to be lost for your company. Just fill the website with aesthetically pleasing visuals and more people will want to visit your website again and again.

- User Interface Design that Gains Trust

Gaining client’s trust is achievable with smart design. Interactive web design and colors that activate pleasant feelings make your website more reliable in the eyes of the website users. Of course, if the name of a company is associated with some shady business, no matter how good the design is, it won’t become a life-saver. Show your users information they need and convert them into clients.

- Help Your Clients Reach out to You

To convert visitors into customers, their access to contacting you should be as easy as a piece of pie, especially when it comes to the payment page and procedure. Good design on the website’s client side is the key to its success. Proper UX design gives users a clear understanding what page to open and what button to press to get the result needed. Thus, your website must be simple and understandable, so each client can contact you and buy what you offer.

- Show Your Area & Targeting

If a person visits your website for the first time and does not understand what exactly you do and offer, it means that the website needs changes in both UX and UI design. Colors, proper placement and alignment of the website components will make your users feel comfortable and give them a feeling that they’ve come to the right place. Unnecessary creativity on your website can frighten away the majority of your potential clients.

To Sum It All Up…

Design can move your website to the top the same as it can transform a successful web product into the absolutely unprofitable one. Once a person visits your website, they need to have a clear understanding that they are in the right place and will not need navigating instructions. Also, design of your website must be catchy, but not tiresome. 

Our UX design solutions take all information mentioned above and transform it into a digital product that works best for business. So, if you don’t have a good UX designer at the moment, we are ready to offer you services that will increase your chances to succeed in business.